Why Jony Ive reportedly parted ways with Apple

Apple has had an impressive run since Tim Cook became CEO. The company has grown to new heights by selling more iPhones, Macs and Apple Watches year after year. The company has done what many thought was impossible – keep growing. But at what cost? A new report details a day that will mark the end of an era and change Apple forever.

On June 27, 2019, Apple announced that its Chief Design Officer, Jony Ive, would be leaving. Ive been with the company for 27 years. For many, it came as a shock. Over the past few decades, I’ve become synonymous with the company’s designs, which are credited for making its products attractive and eye-catching. There was no apparent friction, but behind the scenes, Apple and Ive had reached a critical point. It was time for change.

Tripp Mickle, who authored “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul,” examines what went wrong at Apple and how a decades-old partnership turned sour. Interestingly, the Apple Watch is the subject of controversy. I’ve wanted a grand unveiling, which will require a tent, the removal of trees, and cost $25 million. For Ive, cost was essential to bringing the Apple Watch to the world. It was the right way – the only way.

,After two years of development, thousands of engineering hours and countless days troubling the softness of leather and the strength of gold for Apple’s bold new product, the company’s design chief, Jony Ive, engaged in a high-stakes debate over the most primitive concern. Were stuck: Tent.,

After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Spirit by Tripp Mickle

Under Cook, Apple would change, become more streamlined and shift its focus to profits. It didn’t suit Ive had different philosophies and it started to show its effect. Naturally, there is more to the story. If you want a full in-depth read, you’ll need to pick up the book “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul” or read the adaptation at the source link below.


Source: The New York Times

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