Tinder aims to introduce a virtual in-app currency designed to help users spend more time on the app and eventually pay real money. Bloomberg reported that the “coins” for Tinder will be a way to fabricate non-subscribers by allowing them to make ad hoc or one-time purchases.
The currency will be launched in Australia later this month (chosen because it represents the app’s global membership base).
Another dating app available in India has been using in-app currency since its inception, Bumble. Bumble has a feature called ‘Superswipes’ (just like Superlike in Tinder) where each Superswipe can cost at least 43.30 rupees depending on the plan chosen.
Tinder users who stay active and up to date on the site can purchase these “coins” for free. However, you can also spend real money on it, similar to other in-app game purchases. The coins can be used to buy Tinder perks like Super Likes or Boosts that will help you find the best match possible.
Tinder runs on a freemium model that allows you to use the app without paying. However, through a subscription, users can get additional features like more detailed filters, boosts, and the ability to see people who have shown interest in your profile.
Tinder’s parent company Match.com said Tinder users are more likely than ever to pay, and has been encouraged by small market tests conducted beforehand. Tinder CFO Gary Swindler told Bloomberg: “[The currency] will play an important role as the Tinder experience evolves and becomes more immersive, as virtual currency is useful in the context of giving away digital goods. ”