Samsung S95B is the company’s first OLED TV, now available for pre-order

Most of Samsung’s smart TVs use QLED (quantum dot light-emitting diode) panels, which are similar to regular LED screens, but with a special layer to improve colors and contrast. However, the company is now trying something different: an OLED smart TV, which aims to compete with LG’s lineup of OLED TVs.

Samsung’s first OLED 4K TV, the “S95B OLED 4K Smart TV,” is now available for pre-order at the company’s online store. There are two sizes to choose from, and both will cost you $1,299.99, while the 65-inch is $2,999.99. Samsung is accepting trade-ins to reduce the price, but only for select Galaxy phones (a working S21 Ultra will cost only $600 as a trade-in).


    Samsung’s first OLED TV, the S95B, is now available for pre-order.

The OLED panel on this model will give you deeper blacks than any QLED TV, because individual pixels make up with total black scenes, and OLED doesn’t have the same visible backlight effect as other display technologies. In addition to the separate panel, the S95B supports refresh rates of up to 120Hz (at native 4K resolution) and is rated for HDR10+. The TV also has a ‘Neural Quantum Processor’ similar to Samsung’s other high-end TVs, which can accelerate content up to 4K with a slightly cleaner look than regular scaling. However, you still only get four HDMI ports.

It remains to be seen how Samsung’s first OLED TV will stack up against LG’s OLED lineup in real-world use. LG has a slight advantage in pricing, at least — the 55-inch LG C1 is available for $100 less than the 55-inch S95B, which has the same bezel-less design, AI upscaling, and 120Hz support. If high refresh rate support isn’t important to you (hello, fellow Nintendo Switch owners), the 55-inch LG A1 is even cheaper.

The new OLED TV comes after Samsung revealed several new TV models at CES 2022 earlier this year, including models with Micro LED and QLED panels.

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