NEW DELHI: noise is the leading wearable brand in the Indian market. The domestic manufacturer is now ready to further expand its product range. The company has partnered with the fitness brand HRX. As part of this association, Noise will launch a new line of fitness trackers.
The company claims these new fitness trackers were designed with the needs of Millennials and GenZ in mind. With the name X-Fit 1, it is the first fitness band in this series. The fitness tracker costs 2,999 rupees and will be available online Amazon, Myntra and gonoise.com from November 26th. Customers can purchase the fitness tracker in two color variants – Race Black and Track Gray.
The X-Fit 1 fitness bracelet has a 1.52-inch IPS LCD TrueView display with a resolution of 360 x 400 pixels. The wearable can track your sleep, heart rate and blood pressure.
The fitness band has protection class IP68, which makes it sweat and water repellent. The device comes with 100+ customizable cloud-based watch faces. The wearable comes with 15 different sport modes and promises 10 days of battery backup on a single charge.
Meanwhile, Counterpoint Research has published a new report on the Indian smartwatch market. According to the report, the smartwatch market in the country saw its highest shipments ever in the third quarter of 2021, showing record growth of 159% from the previous quarter.
Year-on-year growth was 293%. The three leading brands – Noise, Boat and Fire-Boltt – contributed almost two thirds of the total market with their affordable models.