Market launch of the Dyson Purifier Hot + Cool and Purifier Cool: comparison with competitors

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Amazon and Flipkart have announced their Christmas sales. Previously, Dyson renewed its Purifier Hot + Cool and Purifier Cool air purifier series in India. The new air purifiers have completely new airflow paths with fully sealed HEPA-13 filters. The company claims the new Dyson line of air purifiers can filter up to 99.95% of particles as small as 0.1 micrometers. Together with the new air purifiers, H1N1 viruses such as allergens, bacteria, viruses, pollen and mold spores should also be recorded.
In addition, the new air purifiers also feature Air Multiplier technology, which, according to the company, can project air purifiers into every corner and the auto mode ensures optimal room temperature and air quality.
Dyson Purifier Hot + Cool and the Dyson Purifier Cool air purifiers cost 55,900 rupees and 45,900 rupees, respectively.
At this price point, the new Dyson air purifiers compete with other premium air purifiers from LG, Philips and other popular brands. Here are some premium alternatives to Dyson’s new air purifiers.
LG PuriCare AS95GDWT0 Wi-Fi enabled air purifier: Available for 62,960 rupees (original price: 98,080 rupees)
The LG PuriCare air purifier is currently being sold on Amazon at a flat rate discount of Rs 35,120. The air purifier usually costs Rs 98,080 and after the discount it sells for Rs 62,960. The air purifier offers six-stage filtration and claims to filter out dust particles, mold, bacteria, viruses, dandruff, gases and more.
Philips air purifier AC6609 / 20: Available for Rs 66,456 (Original price: Rs 74,995)
Another good alternative to the Dyson air purifier comes from Philips. It’s one of the company’s highest quality air purifiers that claims to provide all-round clean air. The air purifier claims to remove up to 99.8% bacteria and H1N1. It is currently selling for Rs 66,456 on Amazon.
Molecule Air Mini + – Air Purifier: Available for Rs 36,999 (Original Price: Rs 45,999)
The Molecule Air Mini + air purifier costs 45,999 rupees and is sold on Amazon for 36,999 rupees. Molecule Air Mini + used Photoelectrochemical oxidation (PECO) technology for air pollution control by destroying viruses, allergens, bacteria, mold, ozone and chemicals at the molecular level.
Aurabeat AG + Go Silver Ion Antiviral Air Purifier LSP-X1: Available for Rs 46,990 (Original price: 56,990)
The air purifier Aurabeat AG + Go Silver is a compact machine that offers several filtration levels. The air purifier is currently selling for Rs 46,990.
Dyson Pure Cool Link air purifier: Available for Rs 35,900 (Original price: Rs 43,900)
If you are looking for a Dyson air purifier, you can get the previous version of Dyson Pure Cool as it is currently sold on Amazon at a flat rate of Rs 8,000. The air purifier claims to remove 99.95% of all allergens and pollutants down to 0.1 (0.1 micron) particle size including dust, pollen, mold spores, bacteria, pet dander, VOCs and other harmful gases / odors.

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