Haier launches India’s first ‘Made in India’, two and three door convertible side-by-side refrigerators


New Delhi: Haier has started ‘Made in India‘Made for India’ 2 & 3-door convertible SBS (side by side) 682 and 683 refrigerator series at a starting price of Rs 1,27.00 and Rs 1,40,000 respectively.
Haier 683 Series 3-Door Convertible Side-by-Side Fridge
The 3-door convertible side-by-side refrigerator (683 series) is designed with 21% convertible area at the top left to allow users to increase the refrigerator space from 62% (dedicated) to 83% with only 17% reserved for the freezer are bottom left. If a user needs more freezer space, he has the flexibility to increase it to 38% using the convertible area.
Haier 682 series 2-door convertible side-by-side refrigerator
The brand new 682 series side-by-side refrigerator is considered India’s first two door 100% convertible SBS with the ability to work as a 100% refrigerator. With a fridge-freezer ratio of 66:34, users can convert and use the 34% of the freezer space as a refrigerator.
The refrigerators are available in different finishes – glass, flowers and steel. The options include mirror glass, foil glass, granite glass, black glass, caramel glass, black shiny steel and stainless steel. The new 682 and 683 series refrigerators come with a 10-year guarantee on the compressor and fan motor.
“After doing intensive consumer research in India to understand the usage patterns of customers who own a side-by-side refrigerator (SBS), Haier made the important discovery that consumers today don’t just want an SBS refrigerator that but also has a larger refrigerator area Since most households in India are vegetarian, the large freezer space in a side-by-side refrigerator is typically underutilized, while the need for a larger refrigerator area is seldom met to address these concerns To dispel, Haier has introduced two iconic side-by-side refrigerators that are “Made in India and Made for India,” the company said in a statement.


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