Google rolls out the first privacy sandbox developer preview on Android

Google Privacy Sandbox Global Testing Begins

After announcing its Privacy Sandbox initiative for Android in February this year, the company has now started rolling out the first developer previews to replace existing ad-targeting practices for user security. This comes after Google started global testing of its new ad-tracking features for Chrome earlier last month. Here are all the details!

Privacy Sandbox Developer Preview Now Live

Google recently released an official blog post to announce the rollout of the first developer preview of Privacy Sandbox on Android. The move comes just days after the company rolled out the first beta of its upcoming Android 13 OS for supported Pixel devices.

With this developer preview, Google states that Developers can get acquainted with the technicalities of the privacy sandbox system on Android Like the SDK runtime and themes. The company has also confirmed the addition of attribution reporting and the FLEDGE API to the developer preview in the coming months.

To recall, Privacy Sandbox for Android, like Chrome, offers new advertising solutions, which also protect user privacy. This will limit data sharing with third parties without the need for cross-identifiers. This will replace the existing methods used for this but Google has not yet provided details of the new methods.

Google says Privacy Sandbox Developer Preview “Android 13 Developer Beta provides additional platform APIs and services on top of the release, including SDKs, system images, emulators, and developer documentation.” In addition, the company mentioned that there are privacy sandbox features Currently only for developers and not for regular users, Hence, it can only be downloaded manually from here.

In addition, the new Privacy Sandbox DP works on top of the beta of Android 13. Google released the device system image for ad-tracking feature for devices like Pixel 6 series, Pixel 5a, Pixel 5, Pixel 4 and Pixel 4a. So, if you are an Android developer with a supported Pixel device, you can download Privacy Sandbox Developer Preview on Android from the above link. Also, do let us know your thoughts about it in the comments below.

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