Google has announced that it will provide continuous scrolling for searching on mobile devices. This means that the moment you reach the bottom of a search results page on your phone, the next results are automatically loaded with relevant information. Continuous scrolling comes after Google introduced a redesigned search results page on mobile devices.
“Although you can often find what you’re looking for in the first few results, sometimes you want to keep searching. In fact, most people who want additional information tend to search through up to four pages of search results. With this update, people can now do this seamlessly and search through a lot of different results before hitting the ‘view more’ button, ”explained Google in a blog post.
The new function will be introduced gradually. It will be available in the US first and will work for search results in English.
Google previously announced that it would improve its search results to bring you more relevant content by introducing a new system for generating titles for websites. The main focus for Google goes beyond HTML title tags to rank results. Google uses text that people can visually see when they visit a web page to list web sites for a search query.
The need to search for search results beyond HTML tags is important because, as Google says, HTML title tags don’t always describe a page well. This is because title tags can be “very long,” cluttered “with keywords, or contain repetitive” boilerplate “language.”
Google makes it clear that filling pages with keywords doesn’t help much. “Content creators mistakenly believe that adding a series of words increases the chances that a page will rank better,” Google said in a blog post.
Meanwhile, Google recently updated its apps and services to iOS 15 and iPadOS 15. The most important feature in this update is how Gmail, Meet, Tasks, Maps and other Google apps process notifications in iOS15 with focus mode enabled. Google that they updated their apps to work with focus mode and make notifications as relevant and timely as possible.