Although Google has introduced a number of privacy-focused features to its products and services over time, there are concerns about the collection of users’ data. Google recently announced a “Privacy Sandbox” initiative (even for Android), which is an ad-targeting system that will generate ad revenue for advertisers without compromising users’ privacy. Now, the search giant is Announced the start of global testing of new privacy sandbox features Its in chrome browser. Check out the details below.
Google announces global testing of privacy sandbox in Chrome
Google recently shared an official blog post to announce the next phase of testing privacy sandbox ad relevance and measurement proposals. In the post, the company confirmed that developers around the world Can now test the SUBJECT, FLEDGE, and Attribution Reporting APIs In the Canary version of Chrome, starting today.
“We will be reaching a limited number of Chrome beta users as soon as possible. Once things are working smoothly in beta, we will make API testing available in the stable version of Chrome to expand testing to more Chrome users., Written by Vinay Goel, Product Director of Privacy Sandbox at Chrome.,
For the ignorant, Google’s Privacy sandbox system depends on various components such as theme and FLEDGE, Topic is an interest-based ad targeting system that will replace the highly criticized interest-based FLoC advertising standard. FLEDGE, on the other hand, is what Google proposes to be a system for remarketing and custom audiences without individual-level data tracking.
Going forward, Google says that Chrome users will also be able to test some of the privacy sandbox settings and controls within Chrome. These settings will allow users to control and manage advertising interests from a dedicated section. They will also be able to turn off testing altogether.
The company also mentioned that Privacy sandbox proposals have already received positive feedback from early testers, Hence, Google is now offering more privacy sandbox features for testing to expand the ecosystem. At the same time, the company also noted that it will be working with global regulatory authorities such as the UK Competition and Markets Authority to soon make its privacy sandbox offerings available to advertisers and users.
So, if you’re interested in getting into the tests or learning more about the API, you can check out Google’s in-depth developer guide on the Google Developers Forums. Plus, let us know your thoughts on the upcoming Privacy Sandbox features in Chrome in the comments below.