Dell’s new Latitude PCs blur the screen if someone looks over your shoulder

Today, Dell is announcing new Latitude laptops across its entire portfolio, which includes the 3000, 5000, 7000 and 9000 series. There’s a new ultralight version of the Latitude 7330 that comes in under a kilogram, a new design for the flagship Latitude 9430, and more. And of course, there are the new Dell Optimizer features.

“Hybrid work is no longer an idea or a privilege, it’s the norm,” says Ed Ward, president of Dell Technologies’ Client Product Group. “While employees are moving between locations to work, creating a productive experience is a priority. Our innovative commercial portfolio continues to put collaboration, intelligence and security at the forefront of investment, with increased investments meeting the diverse needs of people today and into the future.


New features coming to Dell Optimizer

Dell Optimizer is an application that includes a suite of AI features for Latitude products, though it’s also coming to Precision Workstations. This is the key thing that separates Dell’s commercial PCs from the competition. One of the key features you get is ExpressSign-in. It uses sensors to detect when you’re in front of it, wakes it up, and then the IR camera logs you in with facial recognition, so you can wake up and stay awake without ever touching your PC can login. This is just one of the features, and there’s a lot of new.

Dell Optimizer

For one thing, Dell Optimizer 3.0 will have intelligent privacy features. For example, if it detects someone looking over your shoulder, it will blur the screen. The user can also be alerted to anyone trying to see what you are working on.

Better noise cancellation is also included. Now noise cancellation will only work with your microphone, but it can work for incoming noise as well. That way, when someone you’re talking to apologizes for the dog’s barking, you can say that you didn’t even hear it.

Lastly, there are connectivity features. It lets you combine your wired and wireless networks, and that’s smart about it. Dell is promising 30% lower latency.

The good thing is that a lot of these features are being shipped in existing devices as well. Won’t be the only ones that require new hardware. The idea is to show that if you buy the Latitude, it gains features over time.

new dell latitude hardware

Dell Latitude 9430

Coming in both clamshell and 2-in-1 configurations, the Dell Latitude 9430 is the flagship of the lineup. The 14-inch laptop aims to compete with the HP EliteBook 1000 series and Lenovo ThinkPad X1 series. While some FHD webcams were available with the previous generation, it is now standard, as is 16:10 displays, offered in FHD+ and QHD+ options.

Dell Latitude 9430 .  angled view of

Dell Latitude 9430

It comes with Intel’s new 12th generation U-series processors, and a new metallic graphite colorway. It has a nicer look than its previous brushed aluminum finish. Once again, it is offered with 5G connectivity, which is one of the key price indicators of the original Dell Latitude 9000 laptop, along with longer battery life.

The Dell Latitude 9430 is coming in April, starting at $2,245.

Dell Latitude 7000 Series, including the new Latitude 7330 Ultralight

The Dell Latitude 7330 is already quite light with its carbon fiber finish, but there is now an ultralight model that weighs less than a kilogram. In fact, it weighs just 2.13 pounds, making it the smallest and lightest 13.3-inch 16:9 premium commercial laptop. It doesn’t compromise on ports either, packing dual Thunderbolt 4 ports, a USB 3.2 Gen 1 Type-A port, HDMI 2.0, a headphone jack, and more. Aside from the weight-reducing magnesium alloy material, it’s largely the Latitude 7330.

Angled view of Dell laptop

Dell Latitude 7330 Ultralight

There are still 16:9 displays throughout the lineup, and in the Latitude 7330 series, you’ll find Intel Alder Lake U15 processors. With the Latitude 7430 and 7530, which are 14 and 15 inches, respectively, there will be an option for P-series processors, delivering more power with 28W TDP. Naturally, a more powerful chip requires a bit more space in the chassis. If Dell had tried to put it in the 13-inch model, it would have had to reduce the battery.

Another thing you won’t find in the 13.3-inch Latitude 7330 is 5G. As always, all Latitude 7000 laptops offer 4G LTE, but you’ll only get 5G in the Latitude 7430.

The Dell Latitude 7330 Ultralight is available in April starting at $1,899. The Latitude 7330, 7430, and 7530 are also coming in April, starting at $1,562, $1,419 and $1,442, respectively.

Dell Latitude 5000 Series

Dell has a wide range of Latitude 5000 laptops, which are more mainstream. The Latitude 5330, 5430, and 5530 are more productivity-focused, with U15 processors and P-series chips in the 15-inch models, but there are also the more powerful Latitude 5431 and 5531, which have P-series processors and 45W H-series. processor, respectively. They are all offered with 4G LTE as well.

press image of dell laptop

Dell Latitude 5330

The company is also claiming that the new Latitude 5000 PC is its most durable laptop ever. In fact, they build on its Concept Luna efforts, which were announced at CES.

“Dell aims to create technology that drives human progress. We are inspired by the opportunity to change things for the better for our future generations. It is evident in the new ways we can reduce environmental impact, waste and emissions We are designing and packaging our products to help us do this,” said Rahul Tikoo, Senior Vice President, Client Product Group, Dell Technologies. “As we build on our circular leadership, we are taking it a step further. Going – constantly scrutinizing, re-examining and rethinking every step of the product life cycle to deliver even more sustainable products in the future.”

Dell is promising a laptop lid that is made from 71% recycled and renewable materials, such as tree-based bioplastics from the paper industry, reclaimed carbon fiber, and consumer-recyclable plastics. The base uses 20% reclaimed carbon fiber, and the legs are made from castor oil. In fan housing, you’ll find 28% sea-bound plastic. And as you’d expect, the packaging is made from 100% recycled or renewable materials.

The Dell Latitude 5330, 5430 and 5530 will be available in April starting at $1,562, $1,419 and $1,442, respectively. The Latitude 5431 and 5531 are also coming in April, but the company didn’t confirm pricing.

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