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Amazon Acquires iRobot for $1.7B in Cash – TechCrunch

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The TechCrunch Top 3

  • Double “Ring” Ceremony: Amazon and iRobot’s relationship took it to the next level today as the couple announced they were hooking up, brian reports. The robot hoover that maps your home now takes on a whole new meaning.
  • Double the layoffs: Natasha M noticed a trend in startup layoffs — certain companies making multiple announcements in quick succession — and got to work. She outlines what that means and why it’s troubling.
  • Double the entertainment: A pair-up is also happening in the streaming world. HBO Max and Discovery+ fans can celebrate the merger of these services sometime next year. Ivan writes.

Startups and VCs

  • arouse interest in electricity: Beacon Power received a boost in new capital to improve electricity access for cities in sub-Saharan Africa, days writes.
  • Invent: Internet privacy company DuckDuckGo and Microsoft are now working in a friendlier manner after a policy change that now includes third-party Microsoft tracking scripts. Natasha L reports.
  • Billion dollar milestone: Switch to TechCrunch+, Alex examines Databricks’ news that it has hit $1 billion in annual runs and what that means for its valuation.
  • magnetic attraction: A new round of funding has started Zenno Astronautics with its technology aimed at moving spacecraft using electromagnets, aria writes.
  • It’s getting personal: Kenya’s shift to personal data protection will have some impact on launch. annie outlines what that could be.
  • Even more extraordinary action: LiveEO raised some new funds to further develop its Big Data approach to make raw geospatial data collected from satellites more usable, Ingrid reports.

How to do growth marketing during a recession

Yellow bird carries an anvil.  Growth marketing during a recession

Photo credit: Mihaela Rosu/Getty Images

Last month, US Treasury Secretary Janet Yellen said the economy was “in a period of transition,” citing that “we have a very strong job market. If you create nearly 400,000 jobs a month, it’s not a recession.”

Today we learned that the US added 528,000 new jobs over the past month and the unemployment rate has fallen to 3.5%, but for many folks in the tech industry, that’s a no-brainer: According to, 467 startups let go of 64,518 employees so far in 2022.

Marketing can’t cure everything that ails a business, but it’s the easiest channel to make iterative changes that deliver immediate results.

In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “reforecast, reprioritize and refine” strategies to shift key growth metrics like ARPU and LTV.

Using several examples, he explains some ways companies can forecast their earnings at shorter time intervals, as well as exercises to fine-tune their marketing stack.

“If there have been new channels and big experiments involved, it’s probably best to put them on hold until markets recover,” he advises.

(TechCrunch+ is our membership program that helps founders and startup teams get ahead. Here you can sign up.)

BigTech Inc.

  • Elon Musk vs. Twitter, Part 1.254: Twitter has gotten a bit snappy, they say Ivan, in his response to Elon Musk’s counterclaim. It doesn’t do me justice to list everything – it’s better if you take it all in. Speaking of Twitter, Zack reports that the social media giant fixed an annoying little security bug.
  • A seat at the table: Not wanting to be left out of mergers and acquisitions, India has drawn up some antitrust proposals aimed at putting the country on par with other regions, Manic writes.
  • We are all “great”: Well, under a hundred of us anyway. So many influencers are getting a sneak peak at Meta’s new livestream platform, Super. aisha reports.
  • Dizzy: Rebecca discusses five takeaways from Tesla’s Cyber ​​Roundup, aka its annual shareholder meeting. Unfortunately, some of the participants got blisters from their boots. Tech News Click here

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