Oppo (with the brands OnePlus and Realme) took second place in the global smartphone market in May 2021 with a 16% share of sales, followed by Apple with 15%, according to the market research company’s monthly Market Pulse Report from May. Xiaomi is in fourth place with a 14% market share.
The report further adds that when it comes to the breakdown of market share, Oppo becomes the most popular brand with 10% global smartphone shipments, followed by Realme with 5% and OnePlus with 1% overall smartphone shipments.
Jene Park, senior analyst at Counterpoint Research, said, “The OPPO family could likely be the next dominant brand after Huawei to come from China.”
“OPPO and its subsidiaries combined exceeded Apple and Xiaomi smartphone sales worldwide in April and May, bringing the provider to second place worldwide. This is the combined result of its multi-brand strategy that includes the premium OnePlus and a more accessible Realme “added Park.
Samsung, Huawei and Apple have long dominated the global smartphone market. However, the momentum and market share have changed dramatically with the US-imposed ban on Huawei. With the ban on Huawei, companies like Oppo and Xiaomi have gained a lot of traction.
Meanwhile, research firm Canalys announced in related news that Xiaomi would become the second largest smartphone maker in the world in terms of shipments in the second quarter of 2021.
According to Canalys, Xiaomi’s shipments have “increased by more than 300% in Latin America, by 150% in Africa and by 50% in Western Europe”. The company, Stanton said, “is now transforming its business model from challenger to incumbent, with initiatives such as consolidating distributors and managing older stocks more carefully in the open market.”